FemmeFrontaal is al heel wat jaren te vinden op het wereld wijde web en Odiel heeft in de tussentijd niet stil gezeten. Dit jaar blies zij leven in DAILY DRIVE MEDIA: een marketingbureau dat gespecialiseerd is in post-demographic marketing. Een aanpak die in de automotive industrie nog in de kinderschoenen staat, aangezien de grote automerken en -bedrijven nog altijd vasthouden aan veilige, maar conservatieve marketing methoden. FrankNews interviewde Odiel over haar marketingvisie, de mannenwereld, hokjes denken en storytelling.
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